Data is only useful if it changes what you do next. That's where I come in.
 

I'm a Growth and Product Analyst with 6+ years of experience helping fintech and digital product teams turn complex datasets into clear, confident decisions. My focus is the full customer lifecycle: understanding how users are acquired, where they drop off, what keeps them engaged, and what drives long-term growth.
 

I don't stop at reporting. I dig into user behaviour, identify the friction points that slow growth, and partner with product managers, engineers, and business leaders to implement changes that actually move metrics. Whether it's optimising an onboarding funnel, building a churn prediction model, or designing a retention intelligence system, I own the analysis end-to-end and stay accountable to the outcome.
 

Being a Chartered Accountant means I bring financial rigour to every analysis. Numbers aren't just metrics to me, they connect to real business performance, and I always keep that context in view.
 

I'm currently open to new opportunities. If you're looking for a detail-oriented analyst who delivers results, let's talk.