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OnboardIQ: Funnel Analytics Dashboard
Overview OnboardIQ is a funnel analytics dashboard built to give product and growth teams complete visibility into their user onboarding journey, from the moment a user starts, to every step they take, down to whether they complete or abandon the process entirely. It tracks events at each stage of the funnel, shows the drop-off rates, time-between-steps, channel performance, and individual user journeys. It also translates all of these into clear, actionable insight. The goal
Blessing Okakwu
Apr 266 min read


AI Growth Advisor: AI-Powered Growth Strategy Tool
The Why I've spent years working at the intersection of data and product decisions. As a business intelligence analyst, a product analyst, and before that as an accountant, I've sat in rooms where the data was clear but the path forward wasn't. Where a team had dashboards, reports, and weekly metrics reviews, and still struggled to answer the most important question: what do we do next? That gap between analysis and action isn't a data problem. It's a strategy problem. And in
Blessing Okakwu
Apr 216 min read


InvestIQ: AI-Powered Investment Analysis Tool
Overview Most people who want to invest don’t lack the desire, they lack the information. And not because the information doesn’t exist. It does. It’s scattered across financial databases, earnings reports, news articles, analyst commentary, and sector trend data. Pulling all of that together for a single company, interpreting it correctly, and arriving at a confident view takes hours, sometimes days. For the average person, it simply doesn’t happen. InvestIQ was built to fix
Blessing Okakwu
Apr 205 min read


Netflix vs Prime Video: A User Experience and Retention Analysis
This analysis explores user preferences, engagement, and retention patterns between Netflix and Prime Video , two of the world’s largest streaming platforms. The goal of the was to understand what drives user satisfaction, platform loyalty, and churn, while highlighting the key differences in user experience between both platforms. Data Source: Primary data collected via survey questionnaires, with 245 valid responses from active streaming users. Dataset Type: Categorical a
Blessing Okakwu
Nov 9, 20253 min read


AfriChange Limited: User Transaction Analysis
This report presents insights derived from an interactive Power BI dashboard built to assess user activity, transaction trends, user...
Blessing Okakwu
May 14, 20253 min read


Northern Lights Air: Loyalty Program analysis
This is an analysis of Northern Lights Air Loyalty Program (NLA), the data set was gotten from Maven Playground and the analysis was...
Blessing Okakwu
Aug 22, 20242 min read


Unlocking Growth: Data-Driven Insights for BcBank's Success
Executive Summary This exploratory data analysis (EDA) delves into the transaction data of BcBank, a microfinance institution, to inform...
Blessing Okakwu
Apr 22, 20242 min read


Unicorn Companies Analysis
Companies attain unicorn status when they are valued at $1 billion. The term was first published by venture capitalist Aileen Lee in 2013...
Blessing Okakwu
Sep 14, 20222 min read


Telecom Customer Churn Analysis
This is an analysis of Telecom customer churn from Maven’s playground. The analysis was carried out using Power BI and SQL. Power BI was...
Blessing Okakwu
Jul 22, 20222 min read


US Mass Shooting 1982 to 2022
Analysis "Guns are the leading cause of mortality in Children and Adolescents in the United States" Mass shootings in the US have become...
Blessing Okakwu
Jul 4, 20225 min read


NYC Taxi Analysis
I worked on Maven’s NYC Taxi dataset. To be honest, this data set was very challenging. To begin with, the data had about 28 million...
Blessing Okakwu
Nov 22, 20213 min read


S&P 500 Stock Prices Analysis
This is an analysis of the S&P 500 stock prices. According to Wikipedia, the S&P 500 is a stock market index tracking the performance of...
Blessing Okakwu
Nov 11, 20212 min read


Maven's Marketing Campaign Analysis
This is an analysis of the Maven's marketing campaign. This analysis was done using SQL and Power BI. After cleaning the data and using...
Blessing Okakwu
Oct 15, 20213 min read


INC 5000 Companies Analysis
This is an analysis of the fastest growing companies in the United States in 2019. This analysis was carried out using SQL and Power BI....
Blessing Okakwu
Oct 15, 20213 min read


Palmoria Group HR Analysis
This is a HR analysis of the Palmoria Group. From the brief provided with the dataset, The Palmoria Group wanted an analyst to look...
Blessing Okakwu
Oct 15, 20212 min read


Maven's Toy Store Analysis
This is an analysis of Mavens Toy Store sales records. These sales records contain sales transactions for 2017 and 2018. The total sales...
Blessing Okakwu
Oct 15, 20212 min read


E-Commerce Analysis
This is analysis of a UK-based online retail company. The dataset contained sales transactions for 2010 and 2011. From the analysis, the...
Blessing Okakwu
Oct 15, 20212 min read


Maven's Restaurants Analysis
For my first project I decided to work on the Maven’s Restaurant Challenge. The dataset was interesting and challenging. The restaurants...
Blessing Okakwu
Oct 15, 20212 min read


Analysis of Colorectal Cancer in the US
After the news of Chadwick Boseman's death broke the internet last year, I have been conducting a lot of research on Colon Cancer. I...
Blessing Okakwu
Sep 13, 20213 min read
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