AfriChange Limited: User Transaction Analysis
- bokakwu
- May 14, 2025
- 3 min read
This report presents insights derived from an interactive Power BI dashboard built to assess user activity, transaction trends, user retention, and user journey funnel analysis for Africhange Limited. The analysis is based on available transaction and user data, with key insights summarized below.
Key Findings and Insights:
User Analysis:
Out of the 22K users acquired, only about 4.3K (19.9%) users are verified, that is Passed KYC verification.
Gender distribution shows that male users contribute 58.6% of all users on the platform.
Gender distribution shows that 8.5K users are between the ages of 18 and 25. This makes up about 38% of the users on the platform. While users between the ages of 26 and 35 make up about 6.6k, 30% of the total users on the platform.
Nigeria has the highest number of users, with about 16.3k (74%) users on the platform. Canada comes next with 5.6K users.
The average volume per user is 7.5, the maximum transaction volume is 259, and the minimum transaction volume is 1.
Transactions Trend:
Total transaction volume is 165K, and total value is $60.5 CAD.
Daily and weekly transaction analysis shows fluctuations in user transactions. However, transaction volume grew from Dec 2023 to Jan 2024 by over 3000%, and declined by 3.82% in February 2024 and increased again in March by 2.98%.
The most used send currency is CAD, accounting for 141K volume in transactions and $31 CAD in value. The Naira (NGN) is the most received currency, accounting for about 141K volume in transactions and $31 CAD.
Retention:
Weekly and Monthly active users shows that there is a steady rate of active users on a weekly and monthly basis.
Active users transactions shows that about 6.4% of users have made more than 3 transactions, 18.6% of users have made at more than 5 transactions, 28.7% of users have made more than 10 transactions, and 46.3% of users have made more than 20 transactions.
Funnel Analysis:
22K users were onboarded on platform, 12.9K of those users (58.8%) have completed their profile, 4.3K(33.8%) of users have passed their KYC verification, and 16K (75.1%) users have transacted.
Conversion Rate and drop-offs
Key Drop-Off Points – Insight
Biggest Drop-off: Profile Complete → KYC Verified
66.7% of users who completed their profile did not go on to complete KYC.
Possible causes:
Complex KYC process
Lack of clear instructions
No incentive to continue
App glitches or document rejection
Second Drop-off: Onboarding → Profile Complete
41.4% of users onboarded never completed their profiles.
Possible causes:
Lack of motivation or clarity on next steps
No email/SMS follow-up or push notification
UX friction in profile setup
Strategies to Address Drop-Offs
To Reduce Drop-offs from Onboarding to Profile Completion:
Simplify the onboarding process
Use in-app prompts or gamify profile completion (e.g. “Complete your profile to earn X points”).
Send emails or push reminders to incomplete users.
To Improve KYC Completion Rates:
Offer real-time feedback during KYC submission to reduce rejections.
Add a chatbot or help centre support for users stuck at this stage.
Offer incentives for KYC completion (e.g. transaction cashback, bonuses).
A/B test simplified KYC flows for users with minimal transactions.
To Drive Transactions Post-KYC:
Educate new users on the benefits/features of the app.
Offer limited-time promotions or referral rewards to encourage first transactions.
Highlight successful case studies/testimonials from users who’ve benefited.
Other Observations:
Some users in the transactions table do not have a user ID
15.3K users in the transactions table are not in the users table. These users account for 158K transactions.
The user occupation column is not formatted to receive accurate user data, as the occupation of users is stored in various formats.
After the sharp increase in transaction volume and value in December, transactions seem to be slowly declining.
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